Book: Leadership and Motivation: The Fifty-Fifty Rule and the Eight Key Principles of Motivating Others
Publisher: Kogan Page
What motivates people – what makes them tick – is a subject of
perennial fascination. It is especially important for practical
leaders in industry, commerce and the public services – and
indeed to anyone who works with other people – to think
about this question in some depth.
What is motivation? A man or woman is motivated when he or
she WANTS to do something. A motive is not quite the same as
an incentive. Whereas a person may be inspired or made
enthusiastic by an incentive, his or her main motive for
wanting to do something may be fear of punishment. Moti -
vation covers ALL the reasons which underlie the way in
which a person acts.