Book: Essentials of Management Information Systems (8th Edition)
Publisher: Prentice Hall
We wrote this book for business school students who wanted an in-depth look at how business firms use information technologies and systems to achieve corporate objectives. Information systems are one of the major tools available to business managers for achieving operational excellence, developing new products and services, improving decision making, and achieving competitive advantage.
When interviewing potential employees, business firms often look for new hires who know how to use information systems and technologies for achieving bottom-line business results. Regardless of whether you are an accounting, finance, management, operations management, marketing, or information systems major, the knowledge and information you find in this book will be valuable throughout your business career.
Key Benefit: This brief text is ideal for courses on quarter systems and those that combine a MIS text with hands-on software, projects, or case studies.
Key Topics: These authoritative authors continue to define the MIS course by emphasizing how business objectives shape the application of new information systems and technologies and integrating a career orientation that demonstrates the relevance of information systems to all business students regardless of their major.
Market: For introductory undergraduate courses in Information Systems taught in MIS, IS, CIS, Business and Management departments.