Book: Implementing Responsive Design: Building sites for an anywhere, everywhere web (Voices That Matter)
ISBN: 9780321821683
Publisher: New Riders Publishing
Year: 2012
A few years back, photography legend Chase Jarvis smartly observed that
“the best camera is the one that’s with you.” It was a mildly shocking assertion
at the time, but it rings true: the perfect shot is rarely planned. Rather, it sneaks
up on you.
Perhaps the light is perfectly accentuating the fall foliage on your late afternoon
stroll. Or perhaps your infant daughter just pulled herself up on two legs for the
first time. In moments like these, it doesn’t matter that your Leica is sitting on
a shelf in the other room or that you left your Rebel in the car—what matters
is that you have a camera, however crude, in your pocket and can capture this
serendipitous and ephemeral moment.
Riffing on Jarvis’s idea, Stephanie Rieger has made the case that the best
browser is the one you have with you. After all, life is unpredictable.
Opportunities are fleeting. Inspiration strikes fast and hard.
Imagine yourself as a cancer researcher. You’ve been poring over a mountain
of research for months, looking for a way to increase interferon-gamma
production in an effort to boost the body’s natural ability to inhibit the
development of tumors. Your gut tells you that you’re close to an answer,
but it’s just out of reach. Then one morning, while washing the exhaustion
off in a nice hot shower, it hits you. Eureka! You think you’ve got it—you just
need to refer back to that paper you read last week.
Dripping, you leap from the tub and land on the bath mat. Without even grabbing
a towel, you pluck your mobile off the counter and head to the journal’s site,
only to find yourself re-routed to a “lite” version of the website that shows you
only general information about the publication and prompts you to subscribe.
Your fingers leave wet streaks across the screen as you frantically scroll down
the page to find the inevitable link to “View Full Site” and click it. As the screen
loads, you find yourself hovering 30,000 feet above a patchwork quilt of a
homepage that could only have been designed by committee.
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