Book: Business Aspects of Web Services
ISBN: 9783642224461
Publisher: Springer
Year: 2011
In April 2009, one of the authors of this book, Thomas Meinl, was attending the
World Wide Web conference in Madrid, Spain. There, he gave a talk, in which he
presented the idea of Web service reservation via derivative mechanisms. During
the following discussions, it became clear that for many researchers, practitioners
and managers this topic, while it even only scratched basic economic and financial
principles, without going into any mathematical details, was still completely beyond
their scope. This became even more surprising when bearing in mind that, as most
Web services are built in order to generate some quantitative (financial) profit, the
related economic aspects should be considered from the very start. Therefore, even
if economic issues were, are and should not be the main concern of Web service
developers and decision makers, Thomas Meinl figured that it could prove to be
advantageous if they had at least a general notion of the processes following their
work.
Therefore, the idea came up to write a book that would make both these basic
relationships and deeper economic coherencies accessible to a wider audience,
in this case, an audience particularly belonging to what is known as the Web
community. It was clear from the very beginning that such a book should, on
the one hand, contain parts that are hands-on so that the economic principles and
foundations presented there could be applied directly without necessarily consulting
further literature. On the other hand, we deliberately aimed to also include more
theoretic contents in order to also provide for a deeper mathematical background of
the economic aspects to be presented. In order to account for a hands-on as well as a
deeply theoretically founded perspective, the scope of this book covers established
economic results on the hand and recent developments on the other hand. Yet, it is
presented in a style that makes it comprehensible to the above mentioned audience.
Thus, the purpose of the book is to pinpoint the relevance of economic principles in
the vast field ofWeb services, andWeb service networks, in particular, that has been
considered largely from a technical perspective so far. In this vein, basic principles
shall be illustrated by demonstrative examples and, where possible, extended onto
Web services directly.
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