Book: Management Information Systems (12th Edition)
Publisher: Prentice Hall
We wrote this book for business school students who want an in-depth look at
how today's business firms use information technologies and systems to
achieve corporate objectives. Information systems are one of the major tools
available to business managers for achieving operational excellence, developing
new products and services, improving decision making, and achieving competitive
advantage. Students will find here the most up-to-date and comprehensive
overview of information systems used by business firms today.
When interviewing potential employees, business firms often look for new
hires who know how to use information systems and technologies for achieving
bottom-line business results. Regardless of whether a student is an accounting,
finance, management, operations management, marketing, or information systems
major, the knowledge and information found in this book will be valuable
throughout a business career.
Management Information Systems provides comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business models and managerial decision-making in an exciting and interactive manner.
The twelfth edition focuses on the major changes that have been made in information technology over the past two years, and includes new opening, closing, and Interactive Session cases.