Book: Strategies for eCommerce Success
Publisher: IRM Press
With electronic commerce growing so rapidly, businesses need to examine critical elements that could influence users’ perceptions of business-to-business and business-to-consumer electronic commerce. This book presents a study of key components and concepts of e-commerce, evaluates the critical success factors for global e-commerce, the economics of e-commerce, and the practical issues involved with e-commerce in various applications. Also included are discussions of the impact of e-commerce on small businesses and entrepreneurships in the United States, consequences of information technology for customer loyalty, internal e-mail messaging systems within organizations, and e-commerce comparisons of the United States and the United Kingdom. Many experts believe that by the beginning of the next century, the majority of business transactions and communications will be conducted through the use of web-enabled technologies, particularly electronic commerce. As a result, many organizations around the world are looking into the emerging applications of electronic commerce technologies and ways to utilize them in support of their business strategies and postures. With this field growing so rapidly, the object of all businesses is to examine the critical elements that could impact a user’s perception of business-to-business and business-to-consumer electronic commerce. Strategies for eCommerce Success presents a study of key components and concepts of eCommerce, evaluating the critical success factors for global eCommerce, the economics of eCommerce and the practical issues involved with eCommerce in various applications. About the Author Bijan Fazlollahi is an associate professor in the Institute of International Business, J. Mack Robinson College of Business at Georgia State University. He currently serves on the editorial board of the Journal of Database Administration and has published articles in journals such as Interfaces, Information and Management, and Information Systems Research. He was a Fulbright Scholar to the former U.S.S.R, 1992-1993, and is an honorary professor at Azerbaijan State Oil University. He lives in Atlanta, Georgia.