Book: The Ultimate Competitive Advantage: Secrets of Continuously Developing a More Profitable Business Model
Publisher: Berrett-Koehler Publishers
With The Ultimate Competitive Advantage, the authors have drawn on their proprietary experiences with and knowledge of top-performing small to large companies and nonprofits to raise CEO and company standards again. They show how all organizations can continually reinvent themselves to build increasing competitive advantages while improving growth and profitability. In doing so, they cite previously secret lessons from top-performing business leaders to guide you.
About the Authors
Donald Mitchell is CEO and chairman and Carol Coles is COO and president of Mitchell and Company, a strategy consulting firm they cofounded in 1977. They have contributed to many business model innovations, including more profitable ways to gain market share, adjust prices, reduce costs, add new customer benefits, improve customer and product mix, lower costs of capital, increase stock-price multiples, attract more supportive shareholders and anticipate stock-market reaction to corporate decisions. Mitchell and Coles are coauthors of The 2,000 Percent Solution (with Robert Metz) and The Irresistible Growth Enterprise